This privacy notice describes how AR TH Holdco Ltd collects and process personal information about you, how we use and protect this information and your rights in relation to this information.
This notice covers all personal data collected by AR TH Holdco Ltd, in particular the data collected in relation to the personal data included in any reservation form (a “Reservation Agreement”) and where we tell other organisations to collect information for us.
Personal information we use
Personal information is information, or a combination of pieces of information, that could reasonably allow a living person to be identified. We may collect the following information about you:
- When you sign up for a newsletter, fill out a feedback form, complete a ‘contact us’ form, report a problem with our site or contact us by email, we collect personal information such as your email address name, contact number, postcode and date of birth;
- You may be asked to complete surveys or questionnaires either directly or by email and in doing so we may ask for details such as your age, gender and postcode. The information captured is for research purposes so we can understand our type of visitors and customers, although you do not have to respond to these surveys.
- If you sign a Reservation Agreement we will collect personal information about included in that Reservation Agreement, such as your name, address, nationality, occupation, email address, name, contact number and the financial details you provide (including whether you require a mortgage, how much that will be worth, and the purpose of the purchase).
How we use your personal information
We use your personal information to:
- Provide and personalise our services, including promoting a good experience when browsing our website;
- Deal with your enquiries and requests;
- Comply with legal obligations to which we are subject and cooperate with regulators and law enforcement bodies;
- Contact you with marketing and offers relating to products and services offered by us, or selected third parties, unless you have opted out of marketing, or we are otherwise prevented by law from doing so;
- Personalise the marketing messages and offers we send you to make them more relevant and interesting;
- Allow us to compile statistical information and undertake research; and
- If you have signed a Reservation Agreement, to allow us to administer the reservation and subsequent purchase and management of a property at Tottenham Hale.
Why we can use your personal information
We must have a legal basis to process your personal information. In most cases the legal basis will be one of the following:
- To fulfil our contractual obligations to you, for example to fulfil the terms of a promotion you have entered or to provide you with information you have requested or to administer a reservation you have requested;
- To fulfil any legal requirements;
- To meet our legitimate interests, for example to understand how you use our services, to contact you about these services and to develop and tailor our services following our interactions with you. When we process personal information to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or privacy and the use is proportionate;
- It is necessary for employment purposes;
- It is necessary to protect someone in an emergency;
- It is necessary for archiving, research or statistical purposes.
We may obtain your consent to collect and use certain types of personal information, for example, in relation to our direct marketing activities or our cookies. You may withdraw your consent to process your personal information at any time by contacting us using the details at the end of this privacy notice.
Who we share personal information with
Where it is in our legitimate interests, because you have contacted us for information or because we have a legal requirement to do so, we may share your personal information within Argent or its subsidiary undertakings for the fulfilment of the purpose for which you have contacted us or we have contacted you.
We may also share your personal information with third parties under the following circumstances:
- Service providers and business partners – we may share your personal information with our service providers and business partners who perform marketing services and other business operations for us. For example, we may partner with other companies to optimise our services, send newsletters and marketing emails, support email and messaging services and to analyse information;
- Law enforcement agencies, courts, regulators, government organisations or other third parties – we may share your personal information with these parties where it is necessary to comply with a legal or regulatory obligation;
- Asset purchasers and joint venture partners – we may share your personal information with any third party that purchases one or more of our properties or the companies with which we might jointly own a property; and
- If you complete a Reservation Agreement, we may share your personal details with our sales agents, and we (and/or our sales agents) may share your personal information with other third parties that provide identity, anti-money laundering and/or credit checking services in connection with your reservation.
Where we store your personal information
Your personal information may be transferred to, stored and processed in a country that is not regarded as ensuring an adequate level of protection for personal information under European Union law / by the European Commission. Where this is the case we have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your date is adequately protected.
How long we store your personal information for
We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:
- Maintain business records for analysis and / or for audit or risk management purposes;
- Comply with our records retention policies;
- Defend or bring any existing or potential legal claims; and
- Deal with any complaints regarding our services.
Where you have signed a Reservation Agreement in relation to Tottenham Hale, we will keep your personal information until your purchase has completed, or (if it does now proceed after the Reservation Agreement is signed) until the reservation lapses or is otherwise cancelled. After this point, we may retain your personal information for a period of time that enable us to do any of the above, and/or any of the following:
- To engage managing agents;
- To facilitate relevant communication between you and our after-sales customer care team;
- To facilitate relevant communications between you and the appointed managing agents;
- To keep our accounting records up to date; and
- For purposes in relation to the homeowners’ guarantee home warranty (including its implementation and maintenance).
Your rights over your personal information
Individuals like you (called data subjects) have rights under data protection laws to control what information you provide to us and what we can do with it.
You can ask for access to information we hold on you. When we receive a request from you in writing (also called a Subject Access Request), we must give you access to everything we’ve recorded about you, unless an exemption applies. Requests are free and we must respond within 30 days, unless your request is large or complicated in which case we are allowed to take longer to respond to you. If you would like to make a Subject Access Request, please contact us at [email protected].
You can ask us to change information you think is inaccurate about you. If you believe that the information we hold about you is wrong, you can ask us to change it, for example, if we have spelled your name wrong or have an incorrect address. Please contact us at [email protected]. We may not always be able to change or remove that information but we’ll correct factual inaccuracies and may include your comments in the record to show that you disagree with it.
You can ask us to delete information we hold about you (the right to be forgotten). In some circumstance you can ask for your personal information to be deleted, for example:
- Where your personal information is no longer needed for the reason it was collected in the first place;
- Where you have removed your consent for us to use your information (where there is no other legal reason for us to use it);
- Where there is no legal reason for the use of your information or it is not in our legitimate interests; or
- Where deleting the information is a legal requirement.
We cannot always delete your information, for example, if there is a legal reason we need to keep it or where you still expect us to deliver a service to you. But we should tell you why we can’t delete what you are asking us to.
There are other rights that you have under data protection law; please look at the Information Commissioner’s Office (ICO) website for further information (details below).
AR TH Holdco Ltd is the data controller. If you have any questions or concerns about how we collect, use or share your personal information, please contact our Data Protection Officer ([email protected]).
For independent advice about data protection and privacy, please contact the ICO. The ICO oversees how businesses and organisations comply with data protection legislation in the UK:
Information Commissioner’s Office
Tel: 0303 123 1113 / 01625 545745
Changes to this privacy notice
You may request a copy of this privacy notice from us using the contact details set out above. We may update this privacy notice from time to time, and updates will be placed on our website.